Do what is right, not what is popular Jasper was the CEO of the company his grandfather founded. What started out as a paper mill adapted over time to be a leader in other stationary tools like pens and pencils. Jasper’s grandfather instilled in his employees to never forget their roots. By the time Jasper was in charge the paper mill component of their business was holding them back and he made the unpopular decision to sell the mills. Without the mills’ overhead he was well